SOUND & VISION
Collaborating with my brother, a musical artist who produces under our last name “loya”, has been an ongoing creative journey where we bring his music to life visually through cover art, motion graphics, and social media content. From brainstorming concepts to refining final designs, every project is a balance of artistic vision and technical execution. Beyond our work, I’ve also created one-off pieces for other artists, tailoring visuals to fit their unique sounds and aesthetics. As I continue to grow in this space, I’m connecting with more musicians to expand my reach and push my creative approach further.
Each project presents a new challenge—whether it's crafting a cover that captures an album’s mood, designing looping animations for engagement, or developing a cohesive visual identity. Working closely with artists has deepened my understanding of how design shapes audience perception, helping me refine my ability to adapt my style to different genres. The process is always evolving, and with every project, I look for new ways to push creativity while staying true to the artist’s vision.
loya
Diamonds and Damage cover art process.
The cover art above is for loya’s upcoming EP, Diamonds and Damage, which he produced alongside his friend, Nicky. Loya had a clear vision for the design—a portrait of a woman surrounded by falling diamonds—and reached out to me to bring it to life. As someone who enjoys incorporating generative AI into his covers for its creative flexibility, he wanted to explore different variations before settling on the final piece. We started with a reference image of loya to generate the portrait, then created multiple diamond variations to use in the composition. The assets were created by Adobe Firefly and then arranged, composed, edited, etc. by me. After eight exports, we arrived at the final design, with the earlier versions and references displayed to the left.
In addition to creating static cover art, I’ve also produced short vertical videos for loya’s Spotify, known as “Canvas” visuals. These dynamic, looping videos add an extra layer of engagement to his tracks and enhance the overall listening experience. To bring these visuals to life, I’ve utilized both After Effects and Blender, allowing me to seamlessly integrate motion graphics, 3D elements, and effects that complement the vibe of the music. Each Canvas is carefully crafted to align with the mood of the track, whether it’s abstract animation or subtle motion that reinforces the song’s themes. The process has pushed me to get more creative with design and animation, experimenting with textures, transitions, and visual storytelling in new ways. It’s been exciting to see how these visuals help elevate the music and create a more immersive experience for loya’s audience.
Click the titles below the video to see them in action.
Logo design process.
As loya’s brand continued to grow, I recognized the need for a distinct logo that would enhance recognizability and adaptability across different platforms. Since he’s an avid collector of unique hats, it felt natural to base the design on one of his favorites—something personal yet visually striking. Choosing the right typeface was crucial in capturing the right aesthetic, and after experimenting with different options, I landed on Amador, a blackletter font that balances elegance with edge. It fit seamlessly with loya’s artistic identity, adding a timeless yet bold element to his branding.
Throughout the process, I encouraged loya to be vocal about any refinements he wanted, ensuring the final design truly reflected his vision. A lot of designers get frustrated with constant revisions—which is understandable—but in such an artistic industry, I think it's essential to take the time to nail the right feel. I provide my perspective as a designer, but ultimately, I trust his direction. Right now, the logo is primarily used as the profile picture for the loya Discord server, but we’re already working on expanding the brand’s visual identity. We’re experimenting with different variations of the logo and developing imagery that can be used for merchandising, pushing the branding beyond just digital presence and into tangible, wearable designs.
Small Projects
I pitched a cover art concept for the artist Sweezy. While it was ultimately rejected, I’m proud of the design and the creative process behind it. It was a valuable experience that helped me refine my approach to album artwork.
I created a motion graphic and posters for Felly, an independent artist from my hometown who has 556k monthly listeners on Spotify. Our paths crossed when I met him at a show, and he’s had a huge impact on my journey—helping me secure my music industry minor and pushing me toward better opportunities. His music has always inspired me, and collaborating on visuals for his brand felt like a natural extension of that admiration. I focused on creating designs that captured the essence of his sound and aesthetic, blending elements that were both eye-catching and reflective of his identity as an artist. This project was a full-circle moment, blending my passion for design with my connection to Felly, and I’m excited to continue supporting his growth with future work.
Felly
Sweezy
Chitt
I designed a cover art for Chitt, who my brother and I met as a kid at our summer house. Now collaborating with loya, it was great to work on something for an artist with such a personal connection to us.
